SEO - SEM SPECIALIST / MILAN

Fashion - Luxury Corporate
IT
EN

On behalf of our esteemed Customer, a Multibrand Company leader in the Luxury field, we are recruiting the following profile

SEO SEM SPECIALIST / MILAN

Duties and Responsibilities:

  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Helping develop the OnSite strategy by continuously improving the SEO performance of the Website, identifying quick wins and new opportunities that could increase the Website visibility across the main search engines on the key Countries
  • Monitoring the crawling and the internal linking of the Website to evaluate interventions that could improve the accessibility and indexing of the pages that have greater value
  • Analyzing the daily SEO performance both from a visibility side and from a business side, tracking the website rankings, analyzing competitors and performing audits
  • Developing and monitoring the OffSite Strategy finding the best opportunities to provide quality backlinks
  • Working in a multi-channel marketing mix, be constantly updated about interventions and requests made by other channels and find the best SEO opportunities
  • Managing back-offices and internal tools and analyze possible new development that may be helpful to improve the SEO workflows
  • Periodically provide reports about the channel's performance
  • Working alongside the Content team to define and implement the Content Strategy
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Efficiently communicate with other marketing professionals to align goals
  • Write compelling and high-quality website content, including page descriptions
  • Update content and website links for maximum optimization and search engine rankings
  • Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
  • Optimize copy and landing pages for paid search engine marketing campaigns Continually expand and optimize paid keyword discovery

The ideal candidate will have the following skills, knowledges and experience:

  • 2/3 years of experience in successfully developing and executing SEO campaigns in a Multibrand fashion Company
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data on a daily basis
  • Strong analytical skills
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus
  • Fluent English written and spoken

Interested? Click here

Your application will be treated professionally and reservedly.

We will only reply to candidates who fulfill criteria mentioned above.