CRM MANAGER / FASHION FIELD / LUGANO AREA

Fashion - Luxury Corporate
IT
EN

For our esteemed Customer, a multinational Company leader in the Fashion field, we're now recruiting the following profile:

CRM MANAGER / FASHION FIELD / LUGANO AREA

 Duties and responsibilities:

  • Utilize analytical techniques to identify customer segments and develop appropriate cross-channel programs & contact strategies that will increase customer loyalty and retention and (ultimately) revenue 
  • Organize the development of world-class CRM system for Europe
  • Manage CRM program budget, marketing budget and programs budgets
  • Develop and maintain the customer segmentation: identify key customer segments, their value, and spend behaviour
  • Develop segment specific acquisition and retention programs (both in store and online)
  • Analyze program’s ROI and effectiveness KPI
  • Review & make recommendations to advance and enhance all programs.
  • Lead the development and management of CRM database marketing analytics, including but not limited to: client profiling, segmentation & trending, etc.
  • Partner with internal stakeholders to develop relevant strategic customer reporting and KPI's and manage preparation and distribution of same.
  • With IT/external suppliers, manage CRM customer database, including hygiene, auditing for accuracy & integration of new data elements supporting new marketing initiatives (online browsing behaviour, data overlays, etc.)
  • Coordinate with CRM team in North America on CRM systems and strategies

 

The ideal candidate will have the following skills, knowledges and experience:

  • Degree in Marketing/Business Admin/Related field or equivalent experience; MBA preferred
  • Must have 4/5 years proven experience in CRM marketing in multinational B2C environment (FASHION/LUXURY FIELD)
  • Excellent communication skills in English (additional languages welcome), both written and oral
  • Solid understanding of analytics, including segmentation, statistics and modeling and applicable metrics for all tactics and channels
  • Strong communication and interpersonal skills, energetic
  • Able to work underpressure

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